Aesop
natural care for healthy hair



Aesop, a line of natural products for skin, hair and body has a passionate trust in the benefits of using products with plant-based ingredients. Extremely popular in it's homeland Australia. Aesop is developing a growing family of devotees worldwide.

Highly knowledgeable and serious about the efficacy of using plant-derived ingredients, Aesop concoct treatments formulated with unique combinations of essential oils and effective man-made ingredients.
• Do not test on animals.
• Aesop are based in Melbourne, Australia.

from the Aesop website :
sensible skin solutions
HEALTHY HAIR STRATEGIES

The Aesop philosophy of healthy hair is based on two fundamental principles: the scalp must be maintained in a clean, healthy state and the hair shafts growing out of it require gentle handling. The current tendency to shampoo excessively, then attempt hair repair with complicated product regimens, will do very little to improve the condition and quality of your hair.

Science tells us that the composition of hair is 97% protein and 3% water and that hair is up to 30% more fragile and susceptible to breakage when it is wet. For this reason, we recommend gentle handling of the hair fibre (think of fine cashmere). Before wetting hair, lightly brush it to minimise tangling. In your day to day routine, focus on cleansing the scalp, as this is where oil secretions build up. The hair fibres will be sufficiently cleansed by lightly working Aesop Scalp Cleanser through them and thoroughly rinsing it out. Since there will be no damage from over washing, hair will then require only very light conditioning. This simple but important adjustment to your hair care routine will immediately improve the well-being and appearance of your hair. For those who feel that hair requires daily refreshing after sports, Aesop Scalp Cleansers may be diluted with water and poured over scalp and through hair.

By handling hair with sensitivity, the longevity of each strand is increased. To minimise damage further, wrap wet hair in a towel, turban style, and allow it to partly dry, rather than aggressively towel drying wet hair. Gentle brushing, targeted scalp cleansing, careful conditioning and a regular hydrating masque, coupled with a high protein and calcium intake, will all work toward a more healthy hair and scalp equilibrium.

Aesop hair and scalp products should be used in full within three months of first opening. Beyond this time we recommend refrigerated storage. Always store product away from direct light and humidity.

visit the website