American Crew
just for men




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American Crew is an extensive line of hair care and styling products created just for men. Sold mainly in salons, this exclusive line attempts to draw men back into the woman-dominated hair salon.

A lot of thought has gone into what men really want from their grooming supplies, what they want them to do, how they should smell and what kind of packaging works for guys. American Crew have indeed created a line that guys should love, whether this gets them into the salon, that's another story.
• American Crew also create the lines d:fi and MOP(modern organic products)

from the American Crew website :


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American Crew continue to lead the way in the men's grooming business. With a passionate commitment to men's grooming, our purpose is to bring men into salons, provide them with a great new experience and show them new ways of incorporating style into their everyday lives.

Many neighborhood barbers disappeared during the '80s and '90s and were replaced with salons catering primarily to women.

But times have changed and men are back...

American Crew recognizes the growing number of men that are concerned with their appearance and who want to look their very best. This trend of image-consious men spans all ages and backgrounds.

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