Goldwell
European edge



A major force in European haircare, Goldwell have been making hair care products for over 50 years, in that time they have proven themselves worthy in the fickle world of professional haircare and styling.

Goldwell are for the hair professional with many education programs and training. Their styling products are some of the best around, with innovative ideas such as color enhancing mousse.
• Do not test on animals
• Goldwell was established in 1948 by German businessman Hans Erich Dotter.
• Their initial product was given the name "GOLDWELL IDEAL ".
• Goldwell has been owned by the Kao Corporation since 1989.

from the Goldwell website :
closer to stylist. closer to hair
Fifty years ago, Goldwell had a vision: To build a company of European heritage with products and services exclusively for the haircare professional. Today, Goldwell's commitment and vision persist, as the company strives to set standards for professional haircare throughout the world. Goldwell's total partnership with hairdressers just like you has brought about superior product innovations using state-of-the-art technology.

"We share stylists' commitment to excellence. We share your dedication to playing an integral role in the lives of your clients. We share your belief that behind every exceptional hair stylist is an exceptional imagination," says Andrew Biazis, President and Chief Operating Officer of Goldwell USA. "In other words, at Goldwell, we are who you are."

That's why Goldwell offers you, the salon professional, all of the tools you need to exceed your clients' - and your own - expectations: Products to inspire, programs to equip and education to progress. Professional hair color, permanent waves, shampoos, treatments and styling products, all designed to help you achieve the optimal results your clients will love.

"What's great about Goldwell is that the company really listens to hairdressers," says Karg, creative and artistic consultant. "The company has a rich history, so it has the resources and the connections to give the hairdressers what we need, but worldwide, the leadership is very young and young at heart. There's a wonderful human spirit there. People really care.

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