John Frieda
the mane tamer



Do we even remember a time before Frizz-ease? John Frieda, famed London hairstylist, de-frizzed our world with this revolutionary product. This wonder-treatment for frizzy, stressed hair has saved many a mane.

The world of haircare was forever changed when Frizz-ease hit the shelves of stores across the world, this single product set the standard for all hair smoothing serums to come.

Since the success of Frizz-ease, John Frieda has launched numerous hair care lines and continues to look for new ways to make our hair look and feel more beautiful.
• Frizz-Ease Hair Serum holds an Allure magazine's "Cosmetic Hall of Fame" status
• Frizz-Ease Hair Serum was named in InStyle as "Product of the Decade."

from the John Frieda website :
Freedom from frizz
When John Frieda opened his first salon on New Cavendish Street, London, he couldn't possibly have known the impact he was going to have on the world of hair care. Fast forward three decades and his brands are personal favorites of celebrities, beauty experts and consumers worldwide.

After years spent working with chemists to develop the perfect prescriptive solutions, it was his Frizz-Ease® Hair Serum that would not only revolutionize hair care, but eventually land in Allure magazine's "Cosmetic Hall of Fame" and singled out by InStyle as "Product of the Decade." But his dedication to solving widespread hair care problems through innovative formulas and expert "how-to" instruction didn't stop there.

Frieda's team of celebrity stylists, known as the "House of Experts™, has fueled the company's new product initiative with the inside track on hot, new celebrity hair trends. As part of the Kao Brands Company (a wholly-owned subsidiary of Kao Corporation of Japan) John Frieda's global technology and research resources are unrivaled.

After Frizz-Ease became a household name in the early 1990's, Frieda launched the fashion forward "Ready-to-wear" line in 1997 and Sheer Blonde® in 1998. And then the full line was rounded out with Brilliant Brunette® in 2004 and Radiant Red® in 2005.

Entrepreneurial in spirit and global in impact, John Frieda has consistently been the industry leader when it comes to innovative new products. Which begs the question, what will he come up with next?

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Frizz-Ease Smooth Start Shampoo
frizz free

A great shampoo for dry, frizzy hair. read more
more popular products from John Frieda:

Sheer Blonde Volumizing Conditioner
Sheer Blonde Volume Enhancing Shampoo
Sheer Blonde Spun Gold Shaping and Highlighting Balm
Full-Blown Blonde Volumizing Spray
Instant Conditioner
Highlight Activating Shampoo
Crystal Clear Shape & Shimmer Hairspray
Blonde Hair Repair
Moisture Infusing Shampoo
Blonde Ambition Color-Correcting Mousse
Glistening Perfection Conditioner, Platinum to Champagne
Spotlight Hi-beam Glosser and Power Detangler