L'Oréal
Grande Dame of beauty



The world leader in hair care products, L'Oréal has remained at the forefront of the beauty and cosmetics world for almost 100 years. With the invention of the innovative hair coloring formula "auréole", introduced in 1907, L'Oréal has managed to stay on top with it's dedication to research and forward thinking.

L'Oréal hair care encompasses both the world of the salon-professional as well as the enormous consumer market. Many of the worlds top salons and stylists rely on premium L'Oréal hair care lines such as Kérastase and L'Oréal professional.
• Celebrity spokespeople include : Andie McDowell, Beyoncé, Heather Locklear, Vanessa Williams,and Milla Jovovich
• L'Oréal product lines include : Preference, Studio Line and Feria and Color VIVE
• The L'Oréal Group has not conducted animal testing since 1989

from the L'Oréal website :
because you're worth it
The name L'Oréal is synonymous with the legendary advertising campaign, "Because I'm Worth It". This campaign not only began with the launch of the superior Preference haircolor line, but came to encompass the spirit of L'Oréal itself: To provide the most innovative, high-quality and advanced products at an affordable price for women, men, and children of all ages and ethnicities.

As a world leader in the beauty industry, L'Oréal Paris has an unparalleled commitment to technology, research and innovation. L'Oréal's continued dedication to developing future landmark products has placed them far ahead of the competition in beauty-related patent registrations.

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Vive Color-Care System Shampoo


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