Shiseido
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The long-reigning Queen of Japanese beauty and cosmetics products for over 100 years. Shiseido is one of the most trusted names in beauty. Constantly working to create new and more effective formulations, Shiseido has launched countless diffusion hair care lines in Japan, that rarely make it abroad.

Shiseido have a long tradition in haircare, launching the first European style hair oil on the Japanese market in 1915. Shiseido's trademark emblem- the camelia flower has in fact been used to condition hair in Japan for centuries.
• Shiseido was founded in 1872, four years after the Meiji Restoration
• The Camellia Club, a service for loyal Shiseido customers, was founded in 1937
• The Japanese Camellia Club has grown to boast a membership of approximately 9 million members.
• In 1915, Shiseido introduced Flowline, a hair tonic for promoting hair growth and preventing dandruff

from the Shiseido website :
The Perfectly Extraordinary
True Beauty, in the Japanese ideal, is a harmony of spirit and form: an outer reflection of the inner self. Shiseido introduced Japan's first toothpaste in 1888, Shiseido's Eudermine, a skin lotion so advanced that it is still sold today, was introduced in 1897, marking the shift from pharmaceuticals to cosmetics. They traveled abroad and incorporated aspects of French, arabesque, art nouveau, and art deco culture and design that still influence the current Shiseido aesthetic. In 1937, the company organized the Camellia Club for loyal customers, publishing a monthly magazine to provide them with beauty information. Membership eventually grew to ten million, or one in six of all Japanese women. Hanatsubaki, Shiseido's monthly magazine, is still published in Japan.

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