So Pure
the power of nature



Harnessing the power of 100% pure plant essential oils and botanicals, Keune's newest line of haircare products, So Pure is a salon-professional haircare collection that utilizes the goodness of mother nature.

Based in the Netherlands, Keune is renowned for their professional tinting and coloring products as well as cleansing, styling and conditioning products.
• So Pure products contain no artificial fragrances, colorants or animal related materials
• Only plant extracts and essential oils are used as natural working ingredients
• Keune Haircosmetics was established on January 6, 1922, by Jan Keune, a certified chemist, in Amsterdam.

from the So Pure website :
100% Pure Plant Essential Therapy
Keune Haircosmetics produces professional hair care of the highest quality. With So Pure Keune offers a complete, unique and innovative concept for gentle and natural care of hair and scalp, combined with massage and aromatherapy for a wholesome relaxation of body and mind.
So Pure: beneficial for your clients and your salon!

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